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Interesting question. Actually, when the Eyres were writing the book they worried that people would say “Well whose values are these?” They researched and polled parents, asking what they thought were the basic and most essential values. It was gratifying that there were 12 that emerged, and that parents everywhere in the world could agree that those were the values they wanted for their kids. The Eyres wanted 12 so there could be one a month, so in a couple of instances two similar values were combined into one so there would be a total of 12.

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