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August 26, 2019

The Birth That We Call Death

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Some cultures completely avoid the subject of death–to the point where it is taboo to even talk about it. Faith communities and certain other societies are less hesitant to talk about death, and many of the most enlightened discussions depict physical death as a kind of spiritual birth.

How we talk about (and how we think about) death can have a significant impact on our children. Clearly, it is easier for people of faith and belief in a hereafter to think positively about death, but with the right mindset, we can all think of death more as a kind of birth and bring a comforting long-range perspective into our families’ lives.

The fifth book the Eyres ever wrote is titled The Birth That We Call Death (co-authored with Paul H. Dunn) and it shares some of the wisdom and insight of great thinkers from Shakespeare to Nathaniel Hawthorne to Benjamin Franklin on this subject, and it is insight that applies to us all and to our families.

Listen to a podcast from the Eyres on this subject, and if you want to go still further, receive the entire book for free:

Podcast Free e-Book

August 19, 2019


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Goals: The ability to set, sub-divide, and pursue goals is often what separates the great from the mediocre or even from the good. Good planning is not possible unless it is preceded by good goal setting. This week the Eyres post and speak about the subject of Goal Setting from a family and parenting perspective. Referencing a book they wrote many years ago, called simply Goals (co-authored with Paul H. Dunn), they discuss the charting of a life course and the setting of corresponding plans via the sailing analogy of knowing your destination and then setting and trimming the sails in a way that will get you there. Of course, it is the wind that propels the sailboat, and it is work that propels us toward our goals. “Relationship Goals” are even more important than “Achievement Goals.” At this time of year, as a new school year begins, there are special opportunities to help our children set academic, extracurricular, and character goals.

The Eyres wrote this book, their fourth, at a time when goals and the direction of their family and professional lives were in formative stages, and the book’s content has had a powerful impact on how they have chosen to live their lives personally as well as influencing the life-approach of countless readers over nearly four decades.

Sailing works particularly well as a metaphor for goal setting. In this book, written mainly at the Eyre’s sailing mecca of Bear Lake, every left-hand page is a principle about sailing and every corresponding right-hand page is about how the same principle can be applied to life and to the goals we set. For example, one left-hand page starts with “A well-handled sailboat is so versatile that it can sail into the wind as well as with it,” and the corresponding right-hand page begins with “Properly set goals are so powerful that they can propel a person in a direction that is contrary and even opposite to the prevailing directions of the world around him.”

The table of contents is arranged in ‘steps” rather than chapters. Step one: Understanding sailing and Understanding Goals, Step two: Knowing your ship and your sea and Knowing yourself and your world, Step three: Final destination and Lifetime Goals, Step four: Intermediate stops and Intermediate goals, Step five: Setting the sails and Setting the plans, Step six: Trimming the Sails and Adjusting, updating the goals, and Step seven: Wind and Work.

A free copy of this book will soon be available at

For more on this book:

August 12, 2019

The Discovery of Joy

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”Joy” is a deeper and very different word than “happiness.” Joy, as we like to say, is the purpose of life and a choice we make. Joy is an attitude. Joy is a paradigm. Joy is a way of life. We can’t always choose the paths our life will take, but we can always control how we respond to those paths and what we try to learn and feel from them.

The third book the Eyres ever wrote was called The Discovery of Joy and it set the tone and the theme for much of their subsequent writing. The thesis of the book is that there are four levels of true joy: 1. The Physical Joy of Body and Earth, 2. The Social and Emotional Joy of Relationships and Achievements, 3. The Mental Joy of understanding the long range purpose of our thoughts and deeds, and 4. The Spiritual Joy of feeling Divine approval of what we are doing and who we are becoming.

But the real story of this book began long. before it was written and continues long after. The concept of the superiority of Joy over Happiness and the notion that Joy can become the theme and the pursuit of family life and move us toward lasting marriages and successful kids is something Richard and Linda had pursued for years and that eventually led to the founding of Joy Schools, a preschool curriculum that is now worldwide and that has been participated in by more than 300,000 families. (several years after writing The Discovery of Joy, the Eyres wrote Teaching Children Joy which became the actual prototype and catalyst and essential curriculum for Joy Schools.) The belief is that small children should not be pushed into early academics but should, instead, experience a real and joyful childhood. Joy School is a do-it-yourself preschool where moms form a group and rotate as teacher using lesson plans that have been developed over 30 years.

Interestingly, the new year of Joy School is currently on sale here on ValuesParenting, and the Eyres’ mother, Ruth S. Eyre who developed the full 12 unit curriculum from Richard and Linda’s books is honored this week (her birthday week–she would be 97).

But it all started with this book, and you can learn more about it via a podcast that the Eyres did 2 days ago, and you can get the whole book for free at

Podcast Free e-Book Joy School on Sale

August 5, 2019


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No one, on their deathbed, says “Oh gee, I wish I had spent more time at the office.” What ends up mattering most in life is not the things we accomplish or the accolades we win; what matters most is the strength of our relationships with those we love most.

This week the Eyres continue their series on the core message of each of their 50 published books on family, parenting, marriage, and life balance. This is the second week in the series, and the focus is on their second book, titled Relationships, With Self, With Family, and With God (co-authored with Paul H. Dunn).

The prime message of the book is that relationships are more important than achievements and deserve an equal or greater amount of time and mental energy. While achievement goals are often set with numbers and percentages and quantitative measurement, relationship goals are set with descriptive paragraphs about what you want a particular relationship (with a spouse, or a child, or with God) to be like in five years.

Those who deliberately change their priorities from achievements to relationships will find ways to improve the one thing that, late in life, everyone wishes they had spent more time and effort on–the key relationships of their life.

For more on this book and to read it for free:

Podcast Free e-Book

July 29, 2019

I Challenge You, I Promise You

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This week’s post begins a series by the Eyres on the main concepts from their 50 published books, all of which take aim at strengthening families. The books covered in this series are free at Each week, Richard and Linda will summarize the main thrust of one of their publications, summarizing the points it makes about parenting, marriage and life-balance.

50 is a big number for the Eyres this year, as a new grandson became the 50th member of their family and as they celebrate their 50th anniversary this month.

The first of Linda and Richard Eyre’s 50 books was published in 1972 while Richard was a graduate student at Harvard, and was co-authored with Paul H. Dunn. It went through dozens of printings and sold in the hundreds of thousands. It has two front covers, one titled I Challenge You and the other titled I Promise You. A reader can start from the Challenge side and read one of the 21 challenges, and then flip the book over to read the corresponding Promise that follows the Challenge. Sample Challenges: To write your diary in advance, To be gentle with yourself, To forge a Joyful Family.

From the Promise side, one can read the promise desired, and then flip the book over to read the challenge that leads to that promise. Sample promises: That you will have a secret smiling of the heart, That you will learn to like yourself, That you will see more clearly the right forks in your life’s road.

For more on this first book of fifty and to read the book for free:

Podcast Free e-Book

December 28, 2018

A Life-Changing Book For the New Year

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Richard has been working on this book for three decades, and it is finally being released on New Year’s day. It is a book with two front covers. The Happiness Paradox explores the problem that is created when we look for happiness in the wrong places and with the wrong attitudes. The paradox is that most of us pursue Control, Ownership, and Independence in the belief that the more of them we have, the happier we will be. But in fact, these are the three things that pull us away from true happiness. The first “side” of the book presents the problem, and when the book is flipped over to The Happiness Paradigm, the alternative attitudes of Serendipity, Stewardship, and Synergicity are suggested as the opposite approaches that can “turn our lives right-side up.”

Richard’s research for this book took he and Linda to the ancient manuscripts in the British Museum and the emerald jungles of Sri Lanka and changed the way they live their life and the way they raised their family. “Essentially,” Richard says, “This book chronicles my 30-year search for the true antecedents of lasting happiness, and what I found is that we have to get rid of the attitudes that bring unhappiness before we can discover the true paths to real joy.”

The book is released on New Year’s day because it forms the basic framework for what could be the most thorough and life-changing New Year’s resolution that you will ever make. For a limited time, you can buy the book for 30% off.

For additional information on The Happiness Paradox:

TV Appearance Podcast

January 9, 2017

Three Offers Extended through January

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Happy New Year!

We have worked with our publisher and sponsors to extend three special offers for baby boomers through the month of January. If you received this email and are not (yet) in your 50s or 60s, please forward this to your parents or others who you feel could benefit from some great chances to create a positive strategy for their senior years.

As you may know, much of our writing and speaking of late has been to grandparents like ourselves! And out of it has come a whole new philosophy that we call Life in Full which is aimed at making “the autumn of life” richer, happier and more fulfilling. Out if it has come three specific ways to participate:

1. A free copy of our book Life in Full, where we try to create a vivid vision of how good life can be at this stage—with the emphasis on grandchildren, relationships, and adventure; including some insights on how to preserve the health and the wealth that can make it all possible. To get a free copy, just go to

2. A Life in Full cruise, where we will spend 6 sea days discussing the various possibilities and challenges that come with this empty-nester autumn season of life; and have some great times in London before the transatlantic trip, and in NYC at the end of the trip. If you or someone you love might like to come along, go to

3. Interactive discussions and brainstorming at a Life in Full retreat in the beautiful Heber Valley of Utah where we will combine recreation with re-creation and lay out some dynamic new approaches for maximizing both our longevity and our legacy. Get more information and get signed up here.

If you are a baby boomer or a grandparent, we hope you will join us in one or more of these opportunities. If you are not quite that old yet, please forward this along to any seniors in your family or among your acquaintances who might be interested in these opportunities.

Happy New Year,
Richard and Linda Eyre

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